A quieter way to love them.
Soft tools for hairy lives, made for homes that feel like home.
Fuwa & Co.
Fuwa came from a Japanese word — fuwafuwa (ふわふわ) — for everything soft, fluffy, and airy. The fur on a sleeping cat. The throw on the back of a chair. The quiet feeling of a calm home.
We started Fuwa because the tools we kept reaching for didn't fit that feeling. Lint rollers ran out and ended up in the trash. Vacuums were loud. Rubber brushes felt cheap and looked uglier than the fur they collected.
We wanted something gentler. Something we wouldn't hide when guests came over. A small daily ritual instead of a chore.
Every Fuwa product is made with that intention: thoughtful, restrained, useful. We design for people who treat their pets like family — and their homes like sanctuaries.
What calm looks like.
The Fuwa Surface Mitt is our first product. A small fabric tool that gathers pet hair into a soft strip you can lift away in one motion. No refills, no batteries, no noise.
Just a quiet little ritual that keeps your home feeling like a home.
Love the fluff. Lose the fur.
If something we make becomes part of your daily ritual, we did our job.
Shop the Mitt